REDEFINING DISTANCE

With docomo&Perfume
The Impeccable 5G-Synchronized
Performance of Three Cities

CASE FILM

ACTUAL PERFORMANCE

MISSION

It was our mission to introduce speed, capacity and low latency of the next-generation “5G” technology which will be put into practical use of service in 2020 by NTT DoCoMo.

Execution

It was performed by “Perfume”, the group always being on the leading edge of techno pop. They have always been together on the stage since they formed the group. It was when the three girls performed on three different stages for the first time in 17 years.

TOKYO, NY, LONDON. Connecting three places over 10,000 km apart from each other, the communications technology combined three respective performances into one without time lag. It was streamed live through the project website.

fig
OPENING 1 OPENING 2
OPENING 3 OPENING 1
OPENING 2 OPENING 3

result

Over 270,000 people watched the show live, while the archived footage reached 500,000 views only one week after release. It aired eight times on three popular Japanese informational TV programs, got coverage from over 100 online media outlets, appeared at the top of Japan's most viewed news web site, and stirred a huge response on social media.